Operating and marketing a small business in such a technological age can be a challenge, to say the least. But what can you do to help increase web traffic and physical sales at the same time? The answer is simpler than you might think. If you have a website, optimize it for mobile use! Here's why:
Like it or not, we live in an age that places a lot of importance on smartphone-related technology. Considering that Apple sold 51.2 million iPhones just in Q2 2016, it's safe to assume that mobile-friendly technology is only going to become more important in the future. Not to mention that approximately 62% of companies with a mobile-optimized site saw increased sales. Also, many people now access the internet exclusively through their cell phones. Without a mobile-friendly website, you'll never be able to reach these potential customers.
The internet moves fast, which means you only have a finite amount of time to make a good first impression. Whether you're selling t-shirts or IT consulting services, having a professional website formatted for mobile and desktop access is going to make you look more credible right off the bat.
If Google recommends that you do something with your website, it's probably in your best interest to do it. Google is the ruler of search engine marketing, and the company has explained multiple times just how important mobile optimization is. When more people use Google to search for things on their phones, there should be more mobile-friendly websites for them to find. Is yours going to be one of them?
Mobile optimization is simply a standard part of professional website development now. The vast majority of website security solutions services and American software companies will tell you as much. Without a mobile- and desktop-friendly website, your company might look obsolete online. And that's not something you want for your business. If your website was designed more than three or four years ago, you likely don't have a modern, mobile site.
Whether you're looking for mobile website security solutions or simply looking for a mobile website makeover, don't wait to get your foot in the door. Mobile optimization is more important now than ever before for small businesses, so don't sleep on it!