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Principles of Effective Web Design

If you're going to have Facet Web Tech create a website for you (and you should!), you must know a few basics to talk to your designer. To be fair, whole libraries of books have been written on web design, so, we begin with the most basic of basics:


1. Be Consistent

"Branding" has been an advertising buzzword for a long time; it simply means people see something and think of you — who doesn't see a Clydesdale and think "Budweiser"? Be consistent in color, font, design and other elements on every webpage and match the color, font, etc., you use in other marketing.


2. Look Good, Work Better

If it ain't pretty, people don't care. Mostly, you'll present info as verbiage, but you should back up the words with photos. That said, never let design overpower function. The Internet has taken a terrible toll on people's patience so, KISS (Keep it Simple, Simon) as your ruling principle. Make essential information easy to find. Make navigation a logical process. Test your website with outside people. Never hesitate to change what isn't working.


3. Leave the Visitor in Control

Auto-play videos are like elevator music, don't force it on your visitors. Offer them the choice — see the video first or read the introductory text first. Either way, when they feel in control, they pay more attention. Speaking of Muzak — don't even think about it! Unless your site is about music, background music will probably be as popular as a pop-up ad from Freds Frankfurter Factory would be among vegetarians.


4. Interactivity

You have a goal for visitors to your website. Give yourself some evidence that they reached that goal. A sale is the best, but what about when they are window shopping for a future purchase? "Sign up for our newsletter" is a great interaction, you now have their contact info! Old trick, though, everybody does it. What else can you do to get acquainted with this visitor and help them remember you?


5. Optimize through Craftsmanship

A website has no value if it has no visitors. Search engine optimization (SEO) means your site is crafted to score higher on search engines. Hire a very good writer to craft copy that informs by entertaining; a very good photographer that shoots unforgettable images; a very good designer that gives simple form to user-friendly function. Make your website exciting enough that outsiders link to it from their websites.


Make the investment in the best website you can get. You will spend some money and you'll be fine-tuning that website regularly as the world of cyber-business changes, but, in the long haul, your investment will bring the return you want. Facet Web Tech of Peoria has the web design and development experts that will craft a strong foundation to a successful business web presence.

Ecommerce, the 4th Dimension of Business

Ecommerce accounts for about 10 percent retail sales — over $500,000,000,000 (that's billion!) per year and growing. Whatever your business model, from an exclusive line of limited products to a wide-ranging supplier with over 10,000 SKUs, Facet Web Tech has the web design tools to help your business build an online storefront with custom-tailored ecommerce website solutions.



Online retailers have four elements to consider: (1) the products/services you sell, (2) cost and payment, (3) customer service and (4) web presence. Each element, like a horse in a team, has to work to support each other or your business will look like the loser in a chariot race.

1) Your products and services solve problems. The more clearly you define the problem and demonstrate your solution, the more clearly your website can be marketed to the right people.

2) Cost and payment means make it easy for the customer to hand over their hard-earned dollars. Will you offer on-line discounts? Do you do loss-leaders? Do you have different prices or extra fees for credit card or other payment types? Are you a big-ticket retailer that deals in bank drafts, wire transfers or electronic transfers?

3) Customer service varies so widely that we can't make general statements, but we can give a couple of examples:  If you're an affiliate merchandiser, your customer service is all about a smooth sale, not about products — your affiliates own their products; you control a customer-retailer relationship that happens exclusively online. If, however, you're an accounting firm selling properly completed tax returns, customer service is all about getting the right client info on the right tax form line, it's very face-to-face.

4) When you've defined each element to match your specific situation, Facet Tech can then design a web presence to reach that goal. Our custom website designs take every detail into consideration — social media, Search engine optimization (SEO), enterprise resource planning (ERP) and other elements.


A Rich User Experience and Seamless Shopping Process

Professional website design templates — supported by reliable web hosting, sales-driven product pages and secure payment processing — allows us to build you a customer-centric and conversion-oriented website. Facet Web Tech isn't a one-size-fits-all developer, we provide flexible, affordable, broad spectrum packages.

Facet Web Tech proudly serves Peoria and central Illinois with trusted hardware and software solutions for all types of businesses. Our creative, adaptive, highly professional experts have decades of experience in the industry. We are the ecommerce partner you've been looking for.

Lead Capture Pages Mean New Customers

Brick-n-mortar retailers live or die on getting bodies through the door, and they use every imaginable trick to bring customers in. Ecommerce depends on lead capture pages in the same way — to call visitors to action in an immediate, distraction-free manner.


What is a Lead Capture Page?

Lead capture pages include a form which allows you to collect information from page visitors and funnel them toward a purchase. Successful collecting leads requires balancing your information requests with a legitimate promotion.


Walking the Tightrope

Where landing pages are concerned, your first impression is likely to be your only impression. When you first meet your prospective client, offer them something significant for something simple, an ebook for an email, for example. Keep the page simple, tell them exactly how the ebook will help improve their business then have a "call to action" (CTA) button to submit their info and get the book.

After this "first date", you can get more personal. A different lead capture page may offer and ask for more info. It might include a video, current customer testimonials, social media links, multiple CTA buttons with multiple offer options, and more. This gets you better acquainted with the lead and more clearly defines their interest depending on what CTA offer they accept.


Things to Remember

Lead capture pages are fundamentally different from homepages. They don't have navigation links because the goal is not to have to potential customer go somewhere else but to stay put. The page exists to encourage visitors to sign up for the service by completing the form.

A good capture page features: An attention-grabbing headline; relevant copy and image(s). (Brief and to the point; a good reason to hire a professional copywriter and photographer.) CTA button with personalized copy. ("Download the Checklist", for example.)

Other valuable elements may contain Customer logos with brief customer testimonials. Trust seals — VeriSign, PayPal, etc. — for e-commerce, these official recognitions assure visitors their payment info will be safeguarded.


Custom Website Design Services

You've probably heard about and may have used Google AdWords, social media campaigns or microsites, and seen the good things they do for your bottom line, but you can only take those tools so far. Any sensible person can build a table, only a master craftsman can reproduce a Chippendale table. Fortunately, Facet Web Tech is a master craft company. We apply proven concepts to the latest ecommerce strategies, tapping into the virtually limitless possibilities of the World Wide Web and, unlike other Peoria web design companies that use the same templates over and over, we offer professional and creative web design solutions that stand out from the rest.


How to Clean Up Your Hacked Website in Record Time

While choosing a platform to develop and build your website may be an important decision when it comes to its overall look and function, all platforms are (unfortunately) created equal in terms of propensity for hacking.


Dealing with a hacked website on your own can be nearly impossible, which may lead some to abandon their website altogether. However, you may be in a position where you can’t simply walk away. For example, if you run an eCommerce website, which stores dozens of customers (and their bank account/payment information) you may be facing legal trouble should this data fall into the wrong hands. In this case, cleaning up your hacked website quickly is imperative to your website’s reputation.


After all, hacked websites are blacklisted by search engines and web browsers, which makes it impossible for users to visit. This means that the entire length of time your website is hacked is the amount of time you’re losing your search engine ranking and potential money.  


Fortunately, if you partner with a reputable web tech company -- such as Facet Web Tech -- who offers thorough website clean-up, you can have your site back up and running in record time.

Fast and Secure Hacked Website Cleanup

Regardless of the platform your website is built on or hosted -- be it GoDaddy, Wix, WordPress, or Joomla -- it is constantly at risk for becoming overrun with malware and other forms of cyber threats.


At Facet Technologies, we understand your site’s information and data are extremely important, which is why we have some of the most skilled technicians on staff to handle website cleanups quickly and efficiently, regardless of the severity of the hack.

Cleaning Hacked Websites Using Professional Techniques

It takes knowledge and expert skill to be able to fully restore a hacked website. Facet’s intuitive techniques have been meticulously implemented to ensure your site functions and looks just as great as it did before it was hacked.

If you’re dealing with a hacked website, contact one of our web technicians today at Facet Technologies. Our company has been serving Peoria, IL and beyond with robust web tech services since 1989.  

Three Things That Make Your Website Look Cheap and How to Avoid Them

Every business today has a web presence. How well you rank in this category can determine how well you connect with your audience, how you are engaging potential customers and how you can increase traffic.


Understanding the importance of web design is just the beginning. There are three main things to avoid while designing your website. All of these factors can either increase or decrease your profits,. Let’s overhaul your website to create a sleek, modern and inviting site that encourages the flow of customers to it.

Reducing Clutter & Increasing Website Performance

Clutter is the number one thing that can turn a potential client off. Speed is very important. Not only will clutter make your website load slower but this makes it more difficult to be mobile friendly.


Minimalist design is in, this helps your website to be responsive and user friendly. Facet Web Tech can help utilize software solutions to capture your audience and make them want to stick around.

Ensuring Intuitive Navigation

Bad navigation can distract a user. Intuitive navigation is needed and should be stationary on top of every page of your web design. The key to a great website is organization.


Your website should be logical and lead customers to the items they need. No one wants to be scrolling around confused trying to find the home tab. Create a positive user experience by turning your bad navigation around.

Avoiding Stock Photos on Your Website

Stock photos are sometimes necessary but most times not. For your web design you want to showcase your unique business and help customers understand who you are and what you do.

Stock photos can create a negative looking website that makes users think you’re letting in spam ads, which then makes your website look unsafe to use.


Go with professional photos, they may cost a little more; but in the end keeping users engaged is priceless. Update your web design today, if you’re in the Peoria, IL area contact Facet Web Tech.

Our web design professionals can help turn your old outdated website into a showstopper. There’s nothing more important than keeping customers on your site. Help them stay there by using all of these tips and creating a web design that truly speaks for itself.

Why Cybersecurity Is Becoming the Most Important Part of Your Website

More than 3 billion people are now using the internet. That can seem like a overwhelming number if your website isn’t protected with at least some form of cybersecurity. Hackers all over the world are doing everything they can to threaten your websites security.


These cons and schemes can take valuable leads and potential customers away leaving you with viruses and malware; the things you don’t want. Read below to understand how important it is to have some type of cybersecurity. When you are aware of the risks, it may be much easier to protect your website from potential hackers.

Making Cybersecurity a Top Priority

Most technology is vulnerable and can be hacked. A recent report shows that 70% of devices did not encrypt communications and found that loT cybersecurity and privacy are and should be a top concern for people and companies.


There are more forms of hacking than you might think, all with different intentions. Cyber criminals, hacktivists, cyber terrorists and nation states can all target individuals, companies and even governments. No one is safe from a cyber attack.


Cyber criminals attack systems and steal people’s information for profit while hacktivists are politically or socially motivated. Cyber terrorists are not that common but it’s important to make it stay that way. As for nation states, these hackers are launching cyber attacks against other countries, robbing them of billions of dollars in losses every year.

How You Can Protect Your Website From Cyber Attacks

Now that you have a basic understand of why cybersecurity is needed and how vital it is, here are some things you can do to protect yourself from it. Facet Web Tech near the Peoria, IL area offers full-service cleanups and repairs for hacked websites. We are pros at eliminating common malware and other threats regardless of what kind of website you have. Don’t wait for a threat to occur. You can schedule a consultation for website security that tests the strength of your websites safety features.


Facet Web Tech can asses weaknesses and find the best security solutions to fix them, preventing hackers from stealing all of the hard work you’ve put into your website. By using the latest PEN tests to evaluate your security, they can stop attacks before any problems arise. Facet can make you feel safe and secure again.

Why Professional Web Design Services Offer Better Results Than Drag-and-Drop Sites

Everywhere you look, there’s AI-created website designs and stock photography that’s overused. If you’ve ever looked at a web page design and swore you’ve seen that very same photo or design somewhere else, that’s because you have. Proper design has one trademark: uniqueness. There’s only one way to define your brand’s online presence.


Creating a Memorable Look


There are countless images and designs that give viewers an immediate answer as to what they’re looking at. Then, there’s the “other guys,” the ones who all blend in when they need to be sticking out. Defining which side of the line you’re on comes down to making decisions. Drag-and-drop sites have become common, with major website hosts/builders boasting millions of sites, yet only sporting a hundred (or less) templates. It takes away all traits of individually, which isn’t going to make your brand or name memorable.


The Candy Wrapper Effect


Having excellent web dev to back you is critical. There are little bits and pieces of marketing in every aspect of your website, and it exists at the core of the message you’re trying to convey. Nobody makes a great-looking site just for the sake of doing it - you’re expecting to captivate customers, and actually give views something remarkable to look at that defines your brand.


Think of a candy wrapper, then think of the candy on the inside. One exists to promote and build the image for the candy, while the candy itself is satisfying and exactly what you wanted. Your service and products are unique and exactly what your customers need, but they’re not seeing it first-hand. Drag-and-drop sites are the generic, store-brand labeling of the world. It’s got a faded shine, and it’s overlooked more often than not.


Web Dev Plays into Site Performance


For SEO and general user interface, a speedy website is a good website. With most drag-and-drop sites, there’s lavish over-complicated coding and heavy components that weigh down your site speed. Users are far less likely to stay on your site if it’s slow, pointing them in the direction of your competitors.


Superior Web Dev in Peoria, IL


As your local Peoria, IL website development experts, we’ve been crafting killer designs and making the most functional, responsive websites based on the current market needs. You need a beautiful design to be maintained by a team of experts - you need Facet Web Tech, and we’re only a click away.

Four Reasons Speed Matters for Your Web Design

Website speed: nobody likes visiting a slow website. We’re going to cover a few key points that can’t be stressed enough - your website speed is critical. Here’s why:


SEO Tactics


In short, a slow website will actually damage your SEO strategy, and can even lower your domain authority. People will remember when they click on a search result link, and had to wait while the page took ages to load. A slow site can be scarring for your specific audience, turning away visitors/customers that you may have otherwise captivated.


User Friendly Interface


Website speed plays into your overall design. A good design is going to be user-friendly for navigation and the like, but it’s also going to provide your visitors with a website that they’ll love scrolling through. We’re in an age where we gather information very quickly, and as such, as need to be able to provide that information to potential viewers/readers as quickly as possible.


Saving Money on PPC Ads


Most businesses use PPC advertising, which takes a while to fine-tweak and optimize to save money, and increase customer click-thru rates. The mindset of a user who’s just come through a PPC ad is, “They paid money to get in front of me; let’s see what they have to offer.” Great - you’ve reeled them in, and now, your amazing website design and copy are going to really wow them. Problem is, it doesn’t load quickly enough, and quickly frustrates the viewer. They back out, and you’ve lost money on advertising (and lost a potential client in the process).


Responsive Users


For the first time in history, mobile internet use has superseded stationary internet use. We’re at a fine line just over the 50-50 mark, making responsive websites all the more important. Site speed is a far more critical attribute that mobile users are looking for. They’ll quickly back out of a page that’s taking too long to load, and head on to the next. Making your site superiorly speedy on all platforms is vital.


Website Design Experts in Peoria, IL


From building to optimizing, maintaining to recreating, we’re the the team that gets it done right, and aims for your brand’s success through powerful website design and development. We’re just a click away - come find out why we’re the only website development company that Peoria, IL businesses trust to get the job done.

How to Improve Your Website's Lead Generation

We’re all after more clientele, a wider revenue stream, and the chance to create lifelong clients and customers with brand loyalty. You haven’t build an entire online presence for the fun of it - it’s an investment, and you expect to see leads. Here’s what you can do to insure greater success.


It’s All About Presentation


There are two key elements that play into follow-throughs. You’ve paid money for a PPC advertisement to bring visitors directly in front of your brand’s identity. Now, they’re expecting a show. Proper website design and quick, killer copy are two sides of the same coin that are going to reel in your conversions, and turn them into leads. Crisp, lightweight design matched with decisive, meaningful copy - you’ve presented them with every reason to become your next clients.


Provide Clarity


Nobody wants the runaround when they’re looking for one specific service or product. At best, assume every single visitor has spent 3-4 hours in search of what you offer. They’re eager; give them what they want by providing a clear and concise statement, wrapped-up in design that compliments your industry, and brands your business.


Target the Right Keywords


If only it were that simple, right? PPC advertisements are there to bring in a higher chance of actually receiving a lead, and the chances that you’ll target the right audience all come down to your keywords. While it must be one of the most basic elements to your lead generation, it’s as critical as they come.


Dedicated Lead Capture Page


Having a designated lead capture page is as “pushy” as you can get without impeding upon the viewer’s patience. Lead capture pages are the essence of your design, copywriting bilities, and the ultimate call-to-action, all in one place. Driving directly from a PPC ad to a lead capture page can dramatically increase your chances of building email newsletters, retaining viewership, reducing bounce rates, and ultimately, capturing leads.


Web Dev in Peoria, IL


As your local Peoria, IL web dev company, we’ve been flipping websites and increasing brand visibility for years, boiling down to more leads, and a larger revenue stream. It only takes a click to see why Peoria, IL and international clients trust us with their website development above all else.

Ecommerce Site Design Has to Compete With the Big Names: Here's How to Stand Out

In case you haven’t noticed, ecommerce dominates billions of dollars per year, and it’s not a very widespread market. When you look at the ecommerce giants, such as Amazon (46% of all ecommerce sales), Walmart and Apple, they all have one thing in common: they’re attractive to visitors.


How to Compete With the Ecommerce Giants


Let’s face facts - there may never be another Amazon.com, but every spot from second place downward is up for grabs if you’re good enough. With billions of dollars in sales every year and new solutions, people are ecstatic to shop online and love receiving packages. So, what’s the main way to outclass other ecommerce sites?


It all comes down to design. If your mechanisms for pricing, shipping, and user-friendly, SSL-encrypted payment options are all set into motion, you’re doing great. However, nobody can shop your store if they can’t see it.


Navigation Is the Word


If your products don’t appear in an easy-to-load, simplistic fashion, then you’re going to fall short of competitor brands. Visitors want quick information, particularly when they’re conducting research for a particular product, and wish to compare features. With ecommerce sites, you have more to think of than just standard web pages and blog post interlinking. Everything has to be connected in some way or another. Navigation through privacy policies, warranty information, carts and other features are all crucial things that users need to be able to access with ease.


How Does Design Really Help?


With your business, products, and BOS in place, you need a website that’s going to be constant PR for your brand. Every page of your website is an opportunity to reel in your customers, and show them why your ecommerce site is the ultimate solution for their shopping needs. Bad navigation and design will steer them away.


Ecommerce Website Design in Peoria, IL


Launching or revamping your ecommerce brand? Don’t go it alone. When you’re competing with the giants, there’s a lot that you need to consider, and not enough time to get it done. That’s where we come in with cutting-edge solutions and website design that’s exactly what your customers want to see. Contact us today to learn how you can take your ecommerce brand into an entirely new direction.

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