We’re using more mobile internet than ever before, meaning we purchase, input sensitive information, and access our bank accounts all on mobile web apps and sites. It begs the question: How secure are these platforms? Let’s talk about that.
Website Security Relies on Many Factors
We would all like to imagine that our website host or service has the very best security in place for our site’s wellbeing. Your design needs to be bulletproof, data that you send or receive needs to be encrypted - it can be a headache to get started. Your website security is complex, but there are two main factors that you should have in place. They’ve become the prefix for any secure website, and unless you have these two (at the very least), Google could penalize your website.
1. SSL Security Certificate
You’ve seen these on desktop sites; the green security lock on the left side of the current URL you’re on. These should be part of your responsive design to apply to your mobile website, as well. When a user makes a purchase through your online store, they’re entrusting you with their credit card information and other critical data. Make sure your web host offers SSL, even if it’s an additional fee.
2. HTTPS (Not HTTP)
This is the flip side of the coin on SSL. HTTP send data without a secure connection, and in our day and age of information theft, that’s just not a viable option for websites. If one needs the other, then what’s the difference between HTTPS and SSL? In short, your SSL certificate is what changes your domain name into HTTPS, so your security is reliant upon it.
Does That Make My Mobile Website Secure?
Most of the work for your mobile website security is now complete. However, there’s one disadvantage to SSL that nobody really talks about; it constricts your bandwidth. This decreases load times, which has been proven to drive customers away. Encrypting that data between devices can be taxing on your website, so how do you get around that problem?
There is no way to speed up the SSL process, but you can speed up everything surrounding it. Good web design should load quickly, seamlessly transferring the viewer from one page to the other. The best way to get started with that, is to get started with us and see what we can do for your mobile website today.
In 2017, we saw a shift in power: Mobile internet users and desktop/laptops users both represented half of the statistics. Mobile web use has been increasing over the years, and now it’s aiming to surpass standard desktop use.
Consumers Use Mobile Internet More Often
We’re all hooked on our smartphones these days. Most desktop internet use comes from those utilizing it for work or work-related tasks. You have decision-makers using their desktops more often, but that isn’t to say that they don’t also utilize their mobile internet.
Consumers - the ones who are looking at your products, your services - are usually on a phone or a tablet. They’re on-the-go or at a remote location, but what does this mean for you?
You have two sides of the same coin to appeal to. If your website development hasn’t included responsive design, you’re missing out on the future of the internet.
Responsive Website Development is Critical
Responsive design means that your webpage is going to contour to the user’s device. That means that a laptop, desktop, smart TV, cell phone and tablet should each be able to view the same information from your website. The difference is that you obviously can’t mash down a webpage into a digestible read, unless your design is responsive.
The Internet is Everywhere
With the explosion of IoT devices over the years, we’re more connected than ever before. Users can simply ask their Google Assistant to search for a set of keywords, and select a website to pop-up on their television. Is your website ready for that?
Users will have more access from multiple points. They’re spending more time connected to the internet, giving them more opportunities to find you. Without proper website development, your site could fall behind the times and be left in the dust.
So, How Will it Affect Your Business?
All roads lead back to your website. Potential customers will review a website before they devote themselves to the purchase; your marketing attempts will lead back to your website; namely, it’s immensely valuable that you ensure proper website development to upkeep with the growing internet usage of consumers.
As the trend of mobile internet use continues, so does the need for mobile websites and fully responsive design. That’s where we come in: Your web design is just as important as its content, so don’t hesitate. Your competitors aren’t wasting any time.
Marketing changes by the minute, but there are certain trends that pop up which show no indication of going away. Landing pages have become a crucial part of any marketing strategy, and here’s why:
They Combine Various Points of Marketing
Content marketing, product descriptions, technical information - they all come together in a marriage known as a landing page. It’s a culmination of one or more services, and a technical outlining of the components of those services. When you combine different marketing points, you make a hybrid approach to turn leads into conversions.
One of the biggest problems that businesses face is accruing conversions, but not turning those into leads. Landing pages (you should have more than one) turn into an immovable marketing representative that tells your audience what they want to hear, all without them investing too much of their time in reading a long piece that explains it.
They Incorporate Seamless Design
If you’re going to go all-out and hire a writer to learn your product and break it down into digestible, bite-sized pieces, you’ve done well. However, the essence of your business is wasted if it’s not properly presented. Web design is a crucial element to a functioning landing page. We make decisions based on what we can see, and if a business doesn’t have a dynamic landing page, it could very well bore customers, and turn them away.
The Home of Introductory Offers
If your business has certain deals to get new customers in the door, there’s no better place for those offers to live than the bottom of your landing page. When you reach the end of your expert explanation of your product or services, your viewer may be on the edge of their seat, ready to make a purchase. When they’re warmly greeted with an offer for a discount or additional services includes for free with their purchase, you’ve completed the lead funnel.
Marketing offers are fantastic, but most of the time, they’re placed in the wrong areas. This also gives you control over your offers, so you aren’t bugging an agency or your press release firm to remove an offer that’s no longer valid. You control your offer, and instead of using PPC ads for various pages of your site, you can minimize your spending: Turn them to that landing page, and they’re getting everything all at once.
If you’re ready to get started on your landing page, ensure that it has the very best design possible. Responsive, dynamic, and equipped to entice your viewers. We can help with that.
Starting a business is difficult. You might have a great business idea, an excellent product, and even a team of hardworking employees, but it’s still extremely hard to get off the ground and actually start seeing some profit gain.
Because the business market is so competitive in 2017, it’s important to not give up if you’re serious about succeeding and growing your company. Here are a few secrets of successful businesses that you should attempt to apply to your own business model in order to see success for your company.
Pay attention to the market
Be sure to spend plenty of time researching your industry to find out as much as possible. Learn about the history of your industry, find out how the market is doing as a whole, and always be reading your trade magazines. Also, it’s essential that you pay attention to what your competitors are doing and find out exactly how they are doing it. Are they succeeding? Are they failing? That is important information, but it’s even more important that you determine why exactly they are failing or succeeding.
Work with an experienced website and software development company
Without working with professional computer software companies and experienced web designers, your business will likely have a poor digital presence. If your web-based app isn’t functional, your users will become frustrated quickly. If your website isn't well-designed, it will be nearly impossible for you to acquire new customers and retain them. Online users form an opinion about a website within 50 milliseconds of the page loading, so you might want to make sure you’re focusing on professional website development. These experienced professionals can also help with website security, which is more important than ever nowadays.
Don’t do everything yourself
Although you’ll be doing the majority of your company’s work, especially in its infancy, you still need help. Asking for assistance from your staff is an essential part of success. If you attempt to do everything on your own, you are going to burn yourself out and your business will likely suffer as a result.
If your business is in need of assistance from computer software companies and web design professionals, contact Facet Web Tech today.
It's no secret that corporate America is becoming increasingly decentralized. In the matter of a few short decades, we have jettisoned the world of LAN lines for more agile cloud computing solutions.
While all this progress gives businesses new and innovative ways to store their data and interact with their clientele, many companies struggle to keep up with the explosion of progress.
In this blog, we'll dive into one of the most vital and common new technologies in any software solutions company's arsenal: Web Based Applications.
What is a Web Based Application?
An application is software designed to address a specific goal. Databases, word processors, or music players are all types of common applications. For more specific goals, an application can be created by a software solutions company.
While many software companies build both mobile applications and web applications, web-based apps are specifically designed to work on a web browser. The other major kind of applications, mobile and desktop apps, are designed to be downloaded onto your device's hard drive and run from the device, rather than a web browser.
Advantages of Web Based Applications
Understanding what type of software is best for your business can be difficult. There are a number of computer software companies, all developing unique tools that may or may not be for you. Understanding the categories of tools and what they mean can help you narrow the field.
If you are a fledgling e-commerce startup, it can be tempting to purchase a turnkey style template website. After all, money is tight when you are starting out and you have to watch where you allocate your resources.
Unfortunately, failing to invest enough into your website could be the biggest mistake your new startup makes. In a recent study, 94% of people said that poor web design was a serious reason to mistrust or outright reject a website.
In this post, we will break down why custom website development is so important to your e-commerce or startup site.
In the digital age, your website is your storefront. If you want to retain customers, it must be well organized, engaging, and secure.
In the digital age, you can't fool around with your website development. Long gone are the days when your site would be viewed only on one type of device or browser. Now, your site needs to provide the same high-quality experience whether it's viewed on a laptop with Google Chrome or a PC with Firefox. And you can't afford to forget other devices like tablets and smartphones. If you do, you'll be missing out on a lot of business and you could even end up hurting your search rankings. Let's take a closer look at why your professional website development needs to include mobile optimization.
If you're struggling to convert leads into customers or aren't seeing the progress you'd like, it's possible that your lack of mobile optimization could play a part. From website security solutions to basic development, we're here to help. To find out why we're the finest firm for website development Illinois has to offer, contact Facet Web Tech today.
The world of e-commerce has grown exponentially in the last few years. In fact, according to Lemonstand, e-commerce was already a $1.6 trillion market by the end of 2015. That being said, there's no shortage of professional website development mistakes to be made in e-commerce.
Do you know what those mistakes are? And more importantly, do you know how to fix them? Users will form an opinion of your page within 50 milliseconds of it loading, so you better have all your ducks in a row! If you're concerned about your e-commerce site, here are three of the most common web development mistakes and what you can do to solve them.
The Problem: Long or Confusing Checkout Processes
If there's one mistake many e-commerce sites make, it's how they organize their checkout process. For a customer to be satisfied, they should be able to hand over their credit card information and make their purchase as soon as possible. If they can't do that, all bets for a returning customer are off.
The ideal checkout process involves as few steps as possible. A single page for customers to enter their shipping and billing information, followed by a confirmation page before finalizing the purchase is a great model to follow. Just making pages appear shorter gives the illusion of a shorter checkout process.
The Problem: Requiring Account Creation with Every Order
Unfortunately, requiring a customer to sign up for an account before making their purchase is just another step in the way of completing their order. If anything, it's going to discourage customers from completing their purchase.
There's an easy solution that most website development software companies will tell you for this issue: offer account creation as an option after the checkout process has been completed. It might sound overly simple, but the truth is customers are more likely to sign up for an account if they had a good checkout experience.
The Problem: Poor Shopping Cart Design
The only thing worse than a lengthy and complicated checkout process is a poorly designed shopping cart. If your cart doesn't allow users to easily customize their purchase, you've got a serious web development software issue on your hands.
An e-commerce cart should allow users to add items without leaving the page they're on. In addition, customers should be able to adjust the contents of their cart from the page they're currently visiting. This is something computer software companies can craft an excellent fix for!
If you find your site making any of these errors, it might be a good idea to let web development software companies get involved. Not only can they craft creative solutions to your issues, they can help you create a better foundation for the future of your business.
In today's digital age, having a web presence is absolutely essential in creating a successful business. And what's more, having an attractive, efficient website is becoming more and more ingrained in a business's sales. In fact, according to Inspired Magazine, businesses have approximately 10 seconds to make a good first impression on users.
You might be wondering how to do all of this work on your own. Fortunately, you don't have to. Outsourcing website development to a software company is an option for countless businesses, and it's one you should take advantage of. Here are just a few reasons why.
Creating a good website simply isn't enough anymore to secure a following. If you want bigger, better results and a web presence that actually matters, it's time to consider outsourcing your web development needs. When you consider all of the advantages listed above, hiring a web development company seems like a no-brainer!
Websites are visual indicators of what your business is and what they do. If a website is sub-par, it can easily have a detrimental influence on a business' online presence. Out of all online visitors, 38% will stop engaging with a business' website if there's an unattractive layout or design.
When a website shows poor quality or if it looks as if it hasn't been updated since the 1990s, your potential consumers will interpret your business to be the same. Therefore, it's important to keep your website up to date with modern standards.
The following signs may be a clue that your website may need some professional website development.
The design isn't strong
Some blogs may claim that 1990s web design style is soon to make a comeback. Don't believe them. Some popular characteristics of 1990s web design included: patterned backgrounds, animated scrollbars, too much content, hit counters, and looping background animations. If your website includes any of these designs, scrap them.
Patterned and animated backgrounds are distractions to your content and online users typically come to websites for fast, easy information. That means that if there's too much text and the user is unable to find what they're looking for in the first few seconds (the equivalent of waiting to be noticed at a fast food restaurant), they're going to leave.
Have a software company and website development team update your website using white space, simple images, and modern font choices and your online presence is sure to spike.
The website isn't mobile-friendly
Phones these days double as small computers. However, mobile Internet use is different from computers as phones are typically for necessary information such as the location of a business, the hours they're open, what the weather is going to be like, etc. Phones are for when the user is on the go, which means their mind is on the go. If your website isn't mobile-friendly and fails to adapt to the size of the phone screen, it can easily cause irritation with the user and therefore impact how that user sees your business.
You're regularly dealing with viruses
If you're regularly dealing with viruses on your business' website, odds are your website security is outdated. Website security is what keeps your business safe from spyware and malware which may steal information and lead to identity theft. Have website security software installed that's from this year for the best results for your business' safety.
Having a modern website is important to the marketing of your company. Your website is the online face of your business and so when that website is poor quality, the online consumer will interpret your business as poor quality and not worth their attention. Therefore, utilizing website development companies in order to maintain the face of your business online and to ensure the future of your company's online marketing ability.