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Important Rules for Effective Web Design

There are numerous sites that will help you create your own website, but not one that explains how to perform heart surgery on yourself. What does medicine know that IT hasn't figured out? Simply put: Leave professional work to the professionals. Web design isn't about what you like or want; it's about what makes you the most profit! Not coincidentally, the Facet Web Tech web design team is all about making your business more profitable. It is our dream; let us help you realize yours.

Color Counts
Research suggests customers find cool greens and blues more relaxing and warm reds or oranges more energizing. If I'm a home-décor business whose customers view their home as a refuge from the rat race, I'll color my palette cool and relaxing. If I'm a car customizer with a young, professional clientele, I'll color my palette hot and exciting.

Font
This is a "sans-serif" font (simple).        This is a "serif" font (fancier).
This is a "bold" font (eye-catching).    This is a "condensed" font (space saving).
This is a fancy font (don't go there unless you're "Cuddles the Clown"). 
The font, like other factors, depends on the target market. Generally, women's tastes differ from men's; young people differ from seniors; and so on. Pick one main font and one secondary that works for your market and you're probably in good shape.

K.I.S.S.
Have we gotten this concept at last? It's been around long enough — "Keep It Simple, Simon" means don't do everything all at once. The Internet-users' attention span gets shorter every year, it seems. Don't make them read War and Peace to figure out what you're up to. Clear, precise phrasing. Bullet lists. Consistent layout page to page. Simple visuals that make your point.

Don't Hire the Navigator from the Titanic
(Bonus concept: A little appropriate humor can make a very effective point.) We read from left to right and from top to bottom, so put your most important items (text or images) in the upper right corner. Have a navigation bar that extends across the top or down the right side. Random can seem cool, but it confuses people, which doesn't help your bottom line.

Connectivity
Not just connecting business with customer; connecting computer to tablet to phone. Your website needs to connect with customers across multiple platforms. A page designed for laptops (widescreen) may look pretty lame on a phone (tall screen). Inattention to such details means missed sales.

The First Rule
Contact Facet Web Tech, the Peoria, Illinois, IT experts. We understand your needs because we're a small, local business, just like you. Web design is what we do, so you don't have to.

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